KR8 Advisory Ltd KR8 Advisory Ltd

Performance Improvement

Even strong businesses can struggle to maintain performance momentum in a prevailing environment of rapidly changing market dynamics.

At KR8 Advisory, we provide corporates with the strategic oversight, operational discipline and financial control required to stabilise performance, rebuild stakeholder confidence and drive sustainable growth.

We are regularly instructed to undertake the following activities:

Chief Restructuring Officer (CRO)

We provide experienced leadership to stabilise a business, deliver effective restructuring plans and restore stakeholder confidence.

Strategic Options

We bring clarity to critical decisions, enabling boards and management teams to act objectively and decisively in complex situations.

Performance Improvement

We identify and deliver performance improvements which enhance profitability, cashflow and efficiency.

Finance Support

We enhance decision-making with robust forecasting, insightful reporting, and financial controls that instil confidence and discipline.

Stakeholder Management

We help navigate complex, high-stakes situations in which alignment on strategy and direction is critical, especially among key stakeholders.

Real Estate Advisory

We optimise property portfolios, unlocking value through strategic review, lease restructuring, and footprint rationalisation.

Why engage KR8?

Boards and investors increasingly demand clearer visibility, tighter operational discipline and robust financial control to protect value and achieve future growth. When performance declines, or when the business simply isn’t moving fast enough, leadership teams need confidence that the right levers are being activated.

Our Performance Improvement offering delivers exactly that. We bring deep restructuring and turnaround expertise across a wide range of sectors, combining strategic insight with a pragmatic hands-on approach tailored to SMEs and corporates.

Leveraging a proven track record in restoring performance and preserving value, we work collaboratively with management and utilise a trusted network of specialists to deliver lasting results.

Whether addressing underperformance, navigating periods of disruption or accelerating a strategic transformation, we help organisations regain control, rebuild confidence and create a platform for long-term value creation.

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How KR8’s Performance Improvement team can help you

Our team includes licensed insolvency practitioners with many years of experience spanning across all sectors.

They are supported by a team of experts and also have access to a network of over 1,000 professionals within the K3 Capital Group of companies.

oUR eXPERTS

Richard Harrison

Managing Director

Richard Harrison

Managing Director

Richard is a Managing Director in the Advisory team. Richard brings over 20 years’ experience in restructuring and private equity, specialising in capital and debt advisory, performance improvement and working capital optimisation.

He began his career at KPMG, where he spent 11 years in the Restructuring team, including a secondment with Barclays Bank’s Business Support unit. He later joined Endless LLP, becoming a Partner in 2021 and leading investments from the £100m Enact Fund III.

Richard has extensive expertise across food manufacturing, consumer, distribution, and industrial engineering and has held numerous Boards roles in these sectors. As a private equity investor, he has direct experience of creating and driving value creation strategies in both stressed and non-stressed scenarios.

 

Martin Gray

Managing Director

Martin Gray

Managing Director

07775 407 668

Martin has over 15 years of financial and business advisory experience having worked across both banking and accountancy. He specialises in providing restructuring and turnaround advice to creditors, corporates and sponsors.   

Before joining KR8, Martin spent eight years at Kroll growing and developing the UK Advisory practice, which he co-led, managing over 40 professionals nationally.   

Martin primarily focuses on independent business reviews, strategic options analysis, pre-lend reviews, debt advisory and special situations M&A. These core services involve extensive financial due diligence and providing hands-on support to management teams, and key stakeholders, in both growth and stressed scenarios.   

Paul Carter-Bell

Associate Managing Director

Paul Carter-Bell

Associate Managing Director

07931 461 294

With 18 years of banking and business advisory experience, Paul is dedicated to helping clients navigate critical strategic decisions with precision and insight.  

Paul excels at uniting diverse groups to tackle complex challenges and his expertise spans a wide range of services including financing, capital structure optimisation, business strategy and operational improvement.  

As a Chartered Management Accountant, Paul’s expertise includes business reorganisation, balance sheet restructuring, asset divestitures, mergers and acquisitions and both debt and equity financing.  

Lucy Edwards

Associate Director

Lucy Edwards

Associate Director

Lucy is an Associate Director in our restructuring advisory team, with 8 years of experience in business restructuring advisory  including a recent secondment   to a national private equity firm.   

Before joining KR8, Lucy held roles at both Kroll Advisory and BDO LLP. 

Lucy’s expertise includes independent business reviews, strategic options analysis, pre-lend reviews and special situations M&A. 

She is an ICAEW Chartered Accountant and has completed the Certificate of Proficiency in Insolvency.

News and articles

January 27, 2025

KR8 Advisory Launches in Manchester and London

An established team of advisory-led restructuring professionals have launched KR8 Advisory, with offices in Manchester and London. The practice is led by eight Managing Directors, supported by an experienced team of turnaround professionals.KR8 Advisory, who are rapidly recruiting across both offices and looking to expand into other key UK cities, are focused on delivering advice and support to clients across key areas including Business Advisory, Capital Advisory, Restructuring, Personal Insolvency and Real Estate.

February 27, 2025

Award-winning print company set for new era

KR8 Advisory has secured the future of award-winning Cornwall-based book printing company TJ Books Ltd, which employs over 130 people. TJ Books, located in Padstow, has a heritage dating back over 50 years, establishing an impressive reputation as a world-class book manufacturer. Jimmy Saunders of KR8 Advisory was appointed as Administrator of TJ Books on … Continued

March 10, 2025

Hoppa embarks on next growth chapter

Since its inception in 2005, Hoppa (previously known as ResortHoppa) has evolved from a straightforward airport transfer service into a comprehensive provider of multi-modal transportation solutions. The company uses its proprietary booking platform to connect businesses and consumers with a wide range of transport options. On March 4 2025, Jimmy Saunders and Mike Lennon of … Continued

April 9, 2025

KR8 Advisory Expands with New Leeds Office!

Following our successful launch in January 2025 with offices in Manchester and London, we’re excited to announce the opening of our new Leeds office — a key step in our growth journey.

April 9, 2025

Top Trumps: How Trump’s tariffs are changing the game

Trump is back in the White House, and so are the tariffs. Once described as the most beautiful word in the English vocabulary, for many the word ‘tariff’ is more likely to evoke feelings of worry and concern. In just weeks, sweeping new trade barriers have been erected, impacting hundreds of billions in imports, reigniting … Continued

April 24, 2025

KR8 secures the future of pioneering vegan chocolate brand

KR8 Advisory has secured the future of a successful Altrincham-based vegan chocolate brand. At its height, LoveRaw Ltd sold its products through 13,000 retail outlets across 25 countries and was named in the Financial Times 1,000 fastest growing companies in Europe in 2024. Despite this, the company faced investment and supplier challenges which led to … Continued

April 30, 2025

Personal Guarantee Insurance: Safeguard or Hedge?

We have seen a recent surge in directors taking out Personal Guarantee Insurance. But does it work? Personal guarantees are largely seen in relation to corporate borrowing and require a commitment that extends beyond the corporate veil. It reinforces the guarantor’s confidence and commitment in the venture, and for lenders it provides an additional layer … Continued

May 14, 2025

KR8 underpins the future of international tech recruiter

Venturi has deep expertise across high-demand verticals such as data, analytics, ERP, CRM and software engineering, and boasts a portfolio of long-standing client relationships, including several blue-chip global brands. On May 13 2025, after a thorough marketing process, Mike Lennon and Jimmy Saunders of KR8 successfully sold the Group’s business and assets to Org Group, … Continued

May 28, 2025

KR8 Advisory announces senior hire to strengthen Real Estate division

James Liddiment has joined seven former colleagues in establishing KR8 Real Estate, part of KR8 Advisory (“KR8”).

KR8 Advisory was launched in January 2025, focused on delivering advice and support to clients across key areas including Business Advisory, Capital Advisory, Restructuring, Personal Insolvency and Real Estate.

June 20, 2025

The Renters’ Rights Bill: What Lenders Need to Know

The Renters’ Rights Bill is due to transform the landscape of residential landlord and tenant law. Anticipated to become law by the end of summer 2025, our experience can help lenders navigate these changes and take steps to protect financial exposure. Below are some of the key takeaways lenders need to be aware of:  What lenders … Continued

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If you think we can help you, reach out to a member of our team for an initial conversation to explore how we can support your business.

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