KR8 Advisory Ltd KR8 Advisory Ltd

Business advisory

Receiving on-point business advice has never been more crucial, given the turbulence of the economy and life itself over the last few years.

Businesses have faced unprecedented and complex challenges and disruptions – whilst some stabilised and repositioned for growth, others filled gaps and expanded market share, organically or through acquisitions.

When faced with difficult choices, possessing all the facts and understanding your options is vital. This is where our expert Business Advisory team excels, guiding businesses through turbulent times and helping them make informed decisions towards a prosperous future.

We are regularly instructed to undertake the following activities:

Financial Forecast Reviews

We assess trading and cash flow forecasts to evaluate both short- and long-term financial prospects for businesses or borrowers.

Strategy Reviews

By analysing macroeconomic trends and industry conditions, we help evaluate the potential success of business strategies.

Cash Flow Monitoring

We work with management to monitor the business’s financial position, ensuring stakeholders are confident the company can meet its obligations.

Options Analysis

We help stakeholders understand the strategic options available to them to resolve immediate issues and protect value.

Operational

We work with businesses to streamline operations, improve efficiency and maximise productivity, thereby supporting long-term growth.

Stakeholder Management

In distressed situations, we support management by handling stakeholder demands, ensuring transparency and gaining the necessary buy-in for the business strategy.

HMRC Support

When cash flow constraints prevent timely tax payments, we leverage our established relationships within HMRC to effectively present repayment proposals.

Our service explained

Paul Carter-Bell, Associate Managing Director, explains the services and benefits clients can expect to receive when working with our Business Advisory division.

Why engage KR8?

What sets us apart is the diversity and experience of our Business Advisory team. With decades of combined expertise, we apply unique perspectives to help UK businesses navigate complex challenges. Our hands-on, pragmatic approach consistently delivers the best outcomes, guided by our values of innovation, courage and unwavering client service.

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How KR8’s Business Advisory team can help you

We work closely with stakeholders to get businesses back on track.

Whether demand for a product has fallen, an investment has not worked out as expected, or a company needs help defining its future strategy, our team — comprised of accountants, industry executives and former financial services professionals — has the expertise to make a difference.

In addition to working with management teams, our Business Advisory colleagues also support lenders and sponsors in managing investment or repayment strategies, particularly when financial risks are high.

oUR eXPERTS

David Fleming

Managing Director

David Fleming

Managing Director

07920 006 007

David has over 20 years of advisory experience, specialising in turnaround and restructuring assignments for key stakeholders such as lenders, private equity investors, management teams, directors and creditors.   

Before joining KR8, David spent 15 years at Kroll, initially running the Advisory division and latterly as UK Head, managing over 180 professionals nationally. He also served on the Global Restructuring leadership team.  

David primarily focuses on turnaround and solvent solutions for businesses, focusing on business reviews, pre-lend reviews, strategic options analysis, financial modelling, debt advisory and special situations M&A.   

Martin Gray

Managing Director

Martin Gray

Managing Director

07775 407 668

Martin has over 15 years of financial and business advisory experience having worked across both banking and accountancy. He specialises in providing restructuring and turnaround advice to creditors, corporates and sponsors.   

Before joining KR8, Martin spent eight years at Kroll growing and developing the UK Advisory practice, which he co-led, managing over 40 professionals nationally.   

Martin primarily focuses on independent business reviews, strategic options analysis, pre-lend reviews, debt advisory and special situations M&A. These core services involve extensive financial due diligence and providing hands-on support to management teams, and key stakeholders, in both growth and stressed scenarios.   

Paul Carter-Bell

Associate Managing Director

Paul Carter-Bell

Associate Managing Director

07931 461 294

With 18 years of banking and business advisory experience, Paul is dedicated to helping clients navigate critical strategic decisions with precision and insight.  

Paul excels at uniting diverse groups to tackle complex challenges and his expertise spans a wide range of services including financing, capital structure optimisation, business strategy and operational improvement.  

As a Chartered Management Accountant, Paul’s expertise includes business reorganisation, balance sheet restructuring, asset divestitures, mergers and acquisitions and both debt and equity financing.  

Mike Parsons

Associate Managing Director

Mike Parsons

Associate Managing Director

07989 343 372

Mike Parsons has 20 years of experience advising UK corporates in all aspects of business turnaround and restructuring, as well as capital advisor services to lenders for both existing clients and new prospects. 

Mike has worked for a wide range of lenders including asset-based lenders, banks, secondary lenders and private equity funders, as well as directly for corporates and their stakeholders. In 2012, he completed a secondment to Royal Bank of Scotland’s restructuring team where he gained valuable experience managing distressed lending portfolios. 

Mike was chairman of the North West Regional Board of the Turnaround Management Association (TMA) between 2017 and 2021, and was also a finalist in the 2017 TMA Young Turnaround Professional of the Year awards.  Mike is also an accredited member of the Institute for Turnaround (IFT).  Mike has a degree in history from the University of Manchester and is a fellow of the Institute for Chartered Accountants in England and Wales (FCA). 

Rob Halliday

Associate Managing Director

Rob Halliday

Associate Managing Director

07903 880 263

Rob Halliday is an Associate Managing Director within Kr8’s advisory practice. Rob brings more than 13 years of specialist restructuring and corporate finance experience, focusing on special situations M&A, accelerated fundraising and financial advisory.​

Rob works closely with his clients and key stakeholders to maximise and preserve value during periods of business stress and distress and has significant experience working across the turnaround investor and asset based lending communities.​

Rob has worked with clients across a range of industries, including retail, consumer, travel and leisure, food and beverage, manufacturing, engineering and financial services delivering market leading rescue solutions to service client needs.​

Prior to joining KR8, Rob spent a combined 13 years with Kroll and Alvarez and Marsal’s advisory and restructuring practice where he served as Director. ​

Rob earned a bachelor’s degree in International Business from Loughborough University. He is also a qualified member of the Association of Chartered Certified Accountants and has completed the Joint Insolvency Examination Board.

Lisa Handley

Associate Managing Director

Lisa Handley

Associate Managing Director

07768 197 338

Lisa is an Associate Managing Director within the Advisory team, with over 13 years experience in the financial services sector. Lisa specialises in providing advisory services to a variety of businesses spanning a range of industries. Working collaboratively with all stakeholders involved, Lisa is diligent in securing the most optimal solution for all parties, often navigating complex and challenging situations with ease.

Whilst predominantly supporting SME’s with their financial and strategic objectives, Lisa provides a comprehensive approach to securing the right solution for small companies and multi-entity businesses achieving £1bn+ turnover, alike.

Acknowledging Lisa’s expertise within the Advisory space, Lisa was a finalist in the 2022 Institute for Turnaround (IFT), Rising Star award and has since become an accredited member of the IFT. Lisa is a qualified Chartered Accountant and a qualified Tax Advisor, also holding a first-class degree in Economics.

Contact us

If you think we can help you, reach out to a member of our team for an initial conversation to explore how we can support your business.

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